{"id":2003,"date":"2023-12-07T10:40:42","date_gmt":"2023-12-07T10:40:42","guid":{"rendered":"https:\/\/eshwarinc.com\/?p=2003"},"modified":"2023-12-07T10:47:28","modified_gmt":"2023-12-07T10:47:28","slug":"marketing-101","status":"publish","type":"post","link":"https:\/\/eshwarinc.com\/index.php\/2023\/12\/07\/marketing-101\/","title":{"rendered":"Marketing 101"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2003\" class=\"elementor elementor-2003\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-043b402 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"043b402\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:2005,&quot;url&quot;:&quot;https:\\\/\\\/eshwarinc.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/marketing-101-1.png&quot;}],&quot;content_width&quot;:&quot;boxed&quot;,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47827d16 e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"47827d16\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-43fd125c e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"43fd125c\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-42bb29fb e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"42bb29fb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5b2670 elementor-widget elementor-widget-heading\" data-id=\"f5b2670\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\"><div style=\"box-sizing: inherit; color: rgb(30, 136, 229); font-family: adelle-sans, HelveticaNeue, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 12px; letter-spacing: 2px; line-height: 14px; font-weight: 400; white-space-collapse: collapse;\">DEMO<\/div><div style=\"box-sizing: inherit; color: rgb(30, 136, 229); font-family: adelle-sans, HelveticaNeue, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 51px; font-weight: 300; line-height: 64px; margin-bottom: 31px; white-space-collapse: collapse;\">Marketing 101<br><\/div><div style=\"box-sizing: inherit; float: left; padding: 25px; border: 1px solid rgb(0, 149, 251); border-radius: 360px; width: 150px; height: 150px; margin: 12px; color: rgba(0, 0, 0, 0.6); font-family: adelle-sans, system-ui, -apple-system, BlinkMacSystemFont, &quot;San Francisco&quot;, Roboto, &quot;Segoe UI&quot;, &quot;Helvetica Neue&quot;, sans-serif; font-size: 16px; font-weight: 400; white-space-collapse: collapse;\"><div style=\"box-sizing: inherit; color: rgb(46, 159, 255); font-family: adelle-sans, HelveticaNeue, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 47px; letter-spacing: 1.31px; line-height: 55px; text-align: center;\">1<\/div><div style=\"box-sizing: inherit; color: rgb(88, 88, 88); font-family: adelle-sans, HelveticaNeue, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: 1.17px; line-height: 16px; text-align: center;\">Full Online Course<\/div><\/div><div style=\"box-sizing: inherit; float: left; padding: 25px; border: 1px solid rgb(0, 149, 251); border-radius: 360px; width: 150px; height: 150px; margin: 12px; font-family: adelle-sans, system-ui, -apple-system, BlinkMacSystemFont, &quot;San Francisco&quot;, Roboto, &quot;Segoe UI&quot;, &quot;Helvetica Neue&quot;, sans-serif; font-weight: 400; white-space-collapse: collapse; font-size: 16px; color: rgba(0, 0, 0, 0.6);\"><div style=\"box-sizing: inherit; color: rgb(46, 159, 255); font-family: adelle-sans, HelveticaNeue, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 47px; letter-spacing: 1.31px; line-height: 55px; text-align: center;\">4<\/div><div style=\"box-sizing: inherit; color: rgb(88, 88, 88); font-family: adelle-sans, HelveticaNeue, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: 1.17px; line-height: 16px; text-align: center;\">Adaptive Lessons<\/div><\/div><div style=\"box-sizing: inherit; float: left; padding: 25px; border: 1px solid rgb(0, 149, 251); border-radius: 360px; width: 150px; height: 150px; margin: 12px; color: rgba(0, 0, 0, 0.6); font-family: adelle-sans, system-ui, -apple-system, BlinkMacSystemFont, &quot;San Francisco&quot;, Roboto, &quot;Segoe UI&quot;, &quot;Helvetica Neue&quot;, sans-serif; font-size: 16px; font-weight: 400; white-space-collapse: collapse;\"><div style=\"box-sizing: inherit; color: rgb(46, 159, 255); font-family: adelle-sans, HelveticaNeue, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 41px; letter-spacing: 1.31px; line-height: 55px; text-align: center;\">4%<\/div><div style=\"box-sizing: inherit; color: rgb(88, 88, 88); font-family: adelle-sans, HelveticaNeue, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 14px; letter-spacing: 1.17px; line-height: 16px; text-align: center;\">Score Increased<\/div><\/div><div style=\"box-sizing: inherit; float: left; padding: 25px; border: 1px solid rgb(0, 149, 251); border-radius: 360px; width: 150px; height: 150px; margin: 12px 0px 12px 12px; color: rgba(0, 0, 0, 0.6); font-family: adelle-sans, system-ui, -apple-system, BlinkMacSystemFont, &quot;San Francisco&quot;, Roboto, &quot;Segoe UI&quot;, &quot;Helvetica Neue&quot;, sans-serif; font-size: 16px; font-weight: 400; white-space-collapse: collapse;\"><div style=\"box-sizing: inherit; color: rgb(46, 159, 255); font-family: adelle-sans, HelveticaNeue, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 47px; letter-spacing: 1.31px; line-height: 55px; text-align: center;\">350<\/div><div style=\"box-sizing: inherit; color: rgb(46, 159, 255); font-family: adelle-sans, HelveticaNeue, &quot;Helvetica Neue&quot;, Helvetica, Arial, sans-serif; font-size: 47px; letter-spacing: 1.31px; line-height: 5px; text-align: center;\"><span style=\"color: rgb(88, 88, 88); font-size: 14px; letter-spacing: 1.17px;\">Students Enrolled<\/span><br><\/div><\/div><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22855017 elementor-widget elementor-widget-text-editor\" data-id=\"22855017\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>ASX wanted to embrace a more agile method of delivering training and measuring performance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-561d3c82 e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"561d3c82\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-695b7b4f elementor-widget elementor-widget-image\" data-id=\"695b7b4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"420\" height=\"646\" src=\"https:\/\/eshwarinc.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-161026.png\" class=\"attachment-large size-large wp-image-2007\" alt=\"\" srcset=\"https:\/\/eshwarinc.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-161026.png 420w, https:\/\/eshwarinc.com\/wp-content\/uploads\/2023\/12\/Screenshot-2023-12-07-161026-195x300.png 195w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73025280 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"73025280\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-xs\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">LEARN ABOUT ADAPTIVITY<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257c7bc5 elementor-button-info elementor-align-center elementor-widget elementor-widget-button\" data-id=\"257c7bc5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.saintleo.edu\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">VISIT THEIR SITE<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ba0a1a e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"2ba0a1a\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e597433 elementor-widget elementor-widget-text-editor\" data-id=\"e597433\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 id=\"intro\">Intro<\/h3><p>In July 2013, a Saint Leo University instructional designer used Smart Sparrow\u2019s learning design platform to design adaptive and real-world focused lessons for a Principles of Marketing online course. The university has used the platform to develop personalized, simulation-based courses to better prepare marketing students for careers in business and marketing. Today, over 350 students have taken the course and through a controlled study, Saint Leo has observed that these students have higher rates of success than students taking a non-adaptive course.<\/p><h3 id=\"challenge\">Challenge<\/h3><p>The instructional designer had been actively looking for innovative ways to educate students and meet their needs at varied academic levels. Likewise, professors at the University were looking for ways to provide personalized instruction that was rooted in real-world application and practice of key concepts and skills. Saint Leo\u2019s main goal was for students to practice the knowledge acquired in a controlled environment.<\/p><figure><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.smartsparrow.com\/assets\/demos\/images\/marketing-101-1.png\" alt=\"An interactive widget\" \/><\/figure><h3 id=\"solution\">Solution<\/h3><p>Saint Leo decided to test the model with a current online course that fit well with a simulation-based learning model and worked with Smart Sparrow to identify the concepts taught in the course that were most appropriate to teach in an rich, interactive and adaptive manner. Four concepts were selected to be taught over the course of four weeks. These concepts were built into lessons as an additional activity for each of the lessons selected.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f434ecc e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"f434ecc\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c62c3ce e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"c62c3ce\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2354ad7 elementor-widget elementor-widget-text-editor\" data-id=\"2354ad7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Saint Leo built the first lesson with the support of a Smart Sparrow instructional designer. Over time, Smart Sparrow trained the instructional designer to use the authoring platform on their own, which allowed them to develop subsequent lessons.<\/p><p>The lessons provided a real-world scenario examining an entrepreneur as he created a marketing plan for his company. At each step, students answered questions about what they would do or the best decision that the entrepreneur could make. Each lesson was grounded in reality through narrative based adaptive lessons and contained learning by doing activities that reinforced the content being taught in the class. Simulations were used so students could better understand the intuitive concepts of marketing. The Saint Leo team found the Smart Sparrow platform to be very intuitive, which allowed him to create and customize the lessons continuously. This allowed Saint Leo to incorporate its own content and learning objectives, which was a big win as they design and develop courseware in-house. After students completed the adaptive lesson, Smart Sparrow\u2019s analytics tools allowed the faculty to identify gaps in student understanding and monitor student progress in remediation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f495e1b e-con-full e-flex wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-child\" data-id=\"f495e1b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0edc909 elementor-widget elementor-widget-image\" data-id=\"0edc909\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"935\" height=\"675\" src=\"https:\/\/eshwarinc.com\/wp-content\/uploads\/2023\/12\/marketing-101-2.png\" class=\"attachment-large size-large wp-image-2008\" alt=\"\" srcset=\"https:\/\/eshwarinc.com\/wp-content\/uploads\/2023\/12\/marketing-101-2.png 935w, https:\/\/eshwarinc.com\/wp-content\/uploads\/2023\/12\/marketing-101-2-300x217.png 300w, https:\/\/eshwarinc.com\/wp-content\/uploads\/2023\/12\/marketing-101-2-768x554.png 768w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec3913b e-flex e-con-boxed wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no e-con e-parent\" data-id=\"ec3913b\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\" data-core-v316-plus=\"true\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7872dda elementor-widget elementor-widget-text-editor\" data-id=\"7872dda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 id=\"resultsbenefit\">Results\/Benefit<\/h3><p>As part of the grant from the Bill and Melinda Gates Foundation\u2019s Adaptive Learning Acceleration Program, Saint Leo had to complete a study on the effectiveness of adaptive learning. The study covered eight academic terms (8 weeks per term) with control and treatment courses. Both courses had the same course content and assessments, but the treatment course had four adaptive learning scenarios embedded in their coursework.<\/p><p>Over the course of eight academic terms with eight weeks per term, control and treatment courses were run by the faculty at Saint Leo. It was found that on average, there was a 4% increase on objective assessment scores. Regarding final grades, 16% more students raised their grades from a C to a B (control = 12% increase from C to B; treatment = 28% increase from C to B).<\/p><p>It was also found that several levels of adaptive feedback paths were taken by students. Based on the level of adaptivity utilized, lower performing students were quickly remediated to a competent level.<\/p><h3 id=\"student-feedback\">Student feedback<\/h3><blockquote><p>\u201cIt made you think through a scenario and make choices that the text book does not do.\u201d<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>DEMOMarketing 1011Full Online Course4Adaptive Lessons4%Score Increased350Students Enrolled ASX wanted to embrace a more agile method of delivering training and measuring performance. LEARN ABOUT ADAPTIVITY VISIT THEIR SITE Intro In July 2013, a Saint Leo University instructional designer used Smart Sparrow\u2019s learning design platform to design adaptive and real-world focused lessons for a Principles of Marketing &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/eshwarinc.com\/index.php\/2023\/12\/07\/marketing-101\/\"> <span class=\"screen-reader-text\">Marketing 101<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-demo"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/eshwarinc.com\/index.php\/wp-json\/wp\/v2\/posts\/2003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eshwarinc.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eshwarinc.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eshwarinc.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eshwarinc.com\/index.php\/wp-json\/wp\/v2\/comments?post=2003"}],"version-history":[{"count":4,"href":"https:\/\/eshwarinc.com\/index.php\/wp-json\/wp\/v2\/posts\/2003\/revisions"}],"predecessor-version":[{"id":2011,"href":"https:\/\/eshwarinc.com\/index.php\/wp-json\/wp\/v2\/posts\/2003\/revisions\/2011"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eshwarinc.com\/index.php\/wp-json\/wp\/v2\/media\/2005"}],"wp:attachment":[{"href":"https:\/\/eshwarinc.com\/index.php\/wp-json\/wp\/v2\/media?parent=2003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eshwarinc.com\/index.php\/wp-json\/wp\/v2\/categories?post=2003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eshwarinc.com\/index.php\/wp-json\/wp\/v2\/tags?post=2003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}